Tag Archives: marketing

Some news from Hublot

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If you are reading this blog, you already know that I like very much the Hublot brand and watches. Hublot has just published its last newsletter, which contains some interesting information:

  • Hublot was strongly exposed in all media during the last Football Word Cup in South Africa as the official and first Official TimeKeeper of the FIFA (presence on the boards of the 4th referee). On top, Maradona sported a Big Bang on each wrist, which is quite strange (ridiculous?), but for sure visible! See below.

  • Hublot’s business is going very well. June was their best month ever, the last 9 months were the best ever. So it seems that they will close their best year ever ;-)
  • All these good news are also impacting the traffic on their corporate website (which is, by the way, very good). The 100’000 unique visitors per day level was reached in June, month which has generated about 1,5 million visits!
  • Also a cool generosity event organized with Usain Bolt at the new Hublot manufacture.

USAIN BOLT AT THE MANUFACTURE

The fastest man in the world ever received yet another honour on the 6th July in Nyon – for generosity. He took to the start line alongside 10 children – who were given a slight head start! A rapt public marvelled at his spectacular pace, though he allowed the children to beat him as Hublot had promised to donate 10,000 US dollars to the Usain Bolt Foundation for every child that crossed the finish line ahead of the "Lightning Bolt". It was a proud and highly motional moment for the young competitors, after which Usain devoted his time to the design of the watch that will bear his name in 2011.

I really like the way Hublot (and his CEO, Jean-Claude Biver) is marketing its products.
Super smart :-)

Presentation Zeitgeist 2009 @ SlideShare

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SlideShare has published its “ruling trends in the world of presentations for the year gone by”. Funny, interesting, well done!

Some highlights:

  • The average number of slides in a presentation: 19.3
  • The maximum number of slides: 1’375 (!)
  • Presentation typography: Arial 42%, Times New Roman 22% (!), Wingdings 17%
  • Average number of pages per language: max = French with 38 :-)
  • Presentation formats: PPT 61%, PPTX 17%, PPS 14%
  • Average number of pictures: 19, average size of picture: 205 kb
  • 7% of all presentations without a single image!
  • Average size of presentation: 5.4 MB
SlideShare Zeitgeist 2009http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mediadecknov1709-091231041051-phpapp02&stripped_title=slideshare-zeitgeist-2009

View more documents from Rashmi Sinha.

Cross-posted on the Innoveo Blog

Maserati GranCabrio

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Again, an absolutely fantastic car from Maserati!

The new Maserati GranCabrio to premiere in Frankfurt.

The Maserati GranCabrio, the first four-seater convertible in the Trident carmaker’s history, will make its world wide debut on September 15 at the upcoming Frankfurt Motor Show. […]

It’s a Maserati in the purest sense of the word: from the unmistakable style by Pininfarina to the spacious interior […]

Four proper seats, so that the rear passengers are not merely supporting actors, but co-stars of the journey. […]

The GranCabrio is powered by a 4.7 liter V8, 323 kW engine and is the convertible with the longest wheelbase on the market. The GranCabrio’s roof is strictly canvas-made, emphasizing the link with the Maserati tradition. The Maserati GranCabrio will be marketed starting next winter, and experienced by customers the world over from the following spring.

My Google profile

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As a lot of people during the last weeks, I have created my Google profile.

What is a Google profile?

A Google profile is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tell others a bit more about who you are. With a Google profile, you can easily share your web content on one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see. Your profile won’t display any private information unless you’ve explicitly added it.

You can also allow people to find you more easily by enabling your profile to be searched by your name. Simply set your existing profile to show your full name publicly.

If you’ve been writing reviews on Google Maps, creating articles on Google Knol, sharing Google Reader items, or adding books to your Google Book Search library, you may already have a profile. See and customize your profile.

Quite easy. Let’s see with the time if it brings something new…

You can also find the profile of Laurent Kempé on Google profile.

LinkedIn vs. Xing

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Fast comparison between LinkedIn and Xing.

Xing

  • November 1, 2003 – 5 1/2 years old
  • 7 million members
  • 26’000 groups
  • 16 languages
  • 600’000 paying members
  • 240 employees from 22 nations

LinkedIn

  • May 5, 2003 – 6 years old
  • 40 million members, thereof 10 million in Europe and 800’000 in France
  • 300’000 user groups
  • 4 languages
  • 345 employees

My LinkedIn profile (member since March 2004, i.e. more than 5 years)

My Xing profile (member since November 2005).

The Innoveo LinkedIn profile and the Innoveo Xing profile.

Cross-posted on the Innoveo Blog.

Forget the traditional 4 “P”s!

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via Seth Godin

Seth is, as usual, suggesting a new “out-of-the-box” structure to represent the different marketing elements and mechanisms. So, forget the  traditional 4 “P”s (Product, Price, Place, Promotion) coming from the commonly accepted definition of Marketing Mix (Jerome McCarthy). For Seth, we should have a look at 5 elements:

five marketing blocks
© Seth Godin

So now, let’s have a look at the definition of these 5 elements:

  • DATA is observational. […] Data is powerful, overlooked and sometimes mistaken for boring. You don’t have to understand the why, you merely need to know the what.
  • STORIES define everything you say and do. The product has a myth, the service has a legend. […]
  • PRODUCTS (and services) are physical manifestations of the story. […]
  • INTERACTIONS are all the tactics the marketer uses to actually touch the prospect or customer. […]
  • CONNECTION is the highest level of enlightenment, the end goal. Connection between you and the customer, surely, but mostly connection between customers. Great marketers create bands of brothers, tribes of people who wish each other well and want to belong.

Interesting, isn’t it? Try to have a look at your marketing reality through this new prism.

Three essential questions you can ask yourself:

  • Does this interaction lead to connections?
  • Do our products support our story?
  • Is the story pulling in numbers that demonstrate that it’s working?

I like Seth Godin exactly for this kind of disruptive inputs ;-)