Pour tous ceux qui pensent encore qu’Apple vend des produits (iPhone 6) et ne comprennent pas leur approche "Ecosystème"…
Une très bonne analyse qui nous change des discussions sur la nouvelle "taille de l’écran"
Apple ne vend plus de produits
Pour chaque euro généré par la vente d’un iPhone, combien d’euros sont générés par les musiciens, développeurs, fabricants d’accessoires ou acteurs industriels ? Car même si Apple ne se rémunère que peu sur ce chiffre global (ce n’est pas leur objectif direct), le stabilité générée autour de chacun de leurs produits est proprement phénoménale. Chaque produit Apple est une comète avec une queue de plusieurs km de long, qui donne une assise incomparable sur le marché. Une assise qui stabilise Apple bien au-delà ce qu’un Microsoft ou un Samsung pourrait rêver avoir un jour.
If you are reading this blog, you already know that I like very much the Hublot brand and watches. Hublot has just published its last newsletter, which contains some interesting information:
- Hublot was strongly exposed in all media during the last Football Word Cup in South Africa as the official and first Official TimeKeeper of the FIFA (presence on the boards of the 4th referee). On top, Maradona sported a Big Bang on each wrist, which is quite strange (ridiculous?), but for sure visible! See below.
- Hublot’s business is going very well. June was their best month ever, the last 9 months were the best ever. So it seems that they will close their best year ever ;-)
- All these good news are also impacting the traffic on their corporate website (which is, by the way, very good). The 100’000 unique visitors per day level was reached in June, month which has generated about 1,5 million visits!
- Also a cool generosity event organized with Usain Bolt at the new Hublot manufacture.
USAIN BOLT AT THE MANUFACTURE
The fastest man in the world ever received yet another honour on the 6th July in Nyon – for generosity. He took to the start line alongside 10 children – who were given a slight head start! A rapt public marvelled at his spectacular pace, though he allowed the children to beat him as Hublot had promised to donate 10,000 US dollars to the Usain Bolt Foundation for every child that crossed the finish line ahead of the "Lightning Bolt". It was a proud and highly motional moment for the young competitors, after which Usain devoted his time to the design of the watch that will bear his name in 2011.
I really like the way Hublot (and his CEO, Jean-Claude Biver) is marketing its products.
Super smart :-)