via Seth Godin

Wow, interesting post from Seth (a while ago, but still ;-). It is about showing (or not) “weakness” to the outside, which is seen for Seth clearly as a strength. Totally agree with that. I don’t like people that are making errors and have issue to apologize. For me, always a first signal of “more coming issues”…

Actually, I agree with *every* point mentioned, even if there are not always *easy* to implement ;-) But who says it should be easy?

Apologize

Defer to others

Avoid shortcuts

Tell the truth

Offer kindness

Seek alliances

Volunteer to take the short straw

Choose the long-term, sacrificing the short

Demonstrate respect to all, not just the obviously strong

Share credit and be public in your gratitude

Risking the appearance of weakness takes strength. And the market knows it.

And I’m still convinced you can run your business well *and* follow these kind of rules!