Trends change. Boomerang does too.

If you are following my blog for a while, you know that I have the honor to be a member of the Board of Directors of Boomerang since 2000 (for example, here and here). It is really very inspiring for me to be in this Board. And a real chance, the other members are definitely A-level professionals, and great persons.

Boomerang has changed its logo and its website, and has re-communicated its vision and strategy. I really love the way it is communicating, but it is clear, I am not very objective ;-). Anyway, have a look, the red color is used, which is quite unusual as you perhaps know. People are saying that “blue” companies are more successful than “red” ones, excepted for one (huge) exception – coca-cola.

What is doing Boomerang

Our niche expertise comes from our in-depth knowledge of the pharmaceurical industry, combined with the best of online marketing techniques.

Our vision is to educate and drive behavioral change that will lead to a measurable outcome by developing web realtionships sending the right message to the right person at the right moment at a reasonable cost.

The 3 Boomerang’s services:

• Clinical trial e-recruitment
• Pharma e-marketing
• Communications

The new logo

The new website

The necessary Elvis touch :-)