[via BetaNews]

Interesting but tough move. Cisco doesn’t know this end-consumer market, the brand is not present in the head of these potential clients, and there is already a very tough competition in these markets. What is the expected differentiation?

In a move that will expand the company’s market reach, Cisco Systems has plans to start selling a line of consumer products including phones, radios and home theater devices, the Financial Times reported on Sunday. Cisco believes it can define itself by adding Internet connectivity to these devices, thus creating a new market.