You surely know Volkswagen…

• 330’000 employees worldwide
• 12’000 exclusive dealers worldwide
• 50’000 employees at the headquarter in Wolfsburg, Germany

• thereof 25’000 for production
• and 10’000 for R&D;

Multi-branding…

Wolfsburg’s factory

• 3’600 cars/day
• 1.6km2 (= area of Monaco)
• one production-line = 2.2km long
• 5’500 bicycles
• one car = 13 hours production time and 17 hours process time
• 90% of the production automated
• 95% of cars produced are already sold

…But did you know that

• at Volkswagen

• About 70% of all new Volkswagen cars are sold in combination with Financial Services!
• 2/3 of the profits of the VW Group were generated by the Financial Services in 2005!

in Western Europe

• After real estate investments, the acquisition of a car is the 2nd biggest investment, done up to 10 times in a customer’s lifecycle!
• About 70% of all cars in Western Europe are sold with a financing or leasing product.

…And did you know that

Dr. Bernd Pischetsrieder, Chairman of Managing Board Volkswagen AG, declared:

“…We have two strategic business fields:

1. The primary automobile service and
2. Life cycle services. Lifecycle services comprises customer-related services such as:
• Financing
• Leasing
• Rental
• Insurance

The relationship between the two strategic business fields is reciprocal.”

Financial Services by Volkswagen

Crazy and very disturbing to see how far this very efficient, fully-automatized and huge car producer is now depending on….Financial Services.

A great example of fuzzy frontiers between Industries.