via Seth Godin

Again, a good post from Seth. And as usual very inspiring.

Is it possible that people recommend a Mac so often because of things that having nothing to do with a side-by-side analysis of the speed of data entry in Word?

All a rhetorical way of pointing out that businesses (and people) do two things. Most of focus on just one (at least when we’re doing the task at hand) which is the task at hand. But, there’s something else that’s far more important, something disconnected from what’s produced but certainly related: how you made the customer feel.

How’s this for a 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel.

If you buy that, then the question is this: why do you spend almost all your time on the wrong thing?