via Judith Hurwitz

Extremely interesting post from Judith. She is listing the 10 characteristics of software companies that will make them fail in the coming economical downturn phase.

1. My technology is so revolutionary everyone will want it.
2. The platform we offer to our customers is a complete architecture and we’re going to build an ecosystem.
3. We don’t plan to try to partner with the big players; it’s too hard.
4. We’d love to partner with a large vendor if they are willing to put our product on their price list and sell for us.
5. We sell a great tool.
6. Our technology sells itself.
7. We sell an entire turnkey environment.
8. We are implementing precisely what our customers tell us they need.
9. We are thinking about Software as a Service (SaaS)…but…
10. We are limiting our outreach in the market. It is too expensive to advertise or market. We’re going to wait until things get better.

So, are you “in” or “out”?