[via Seth Godin]

[…] Better is not always the right strategy. Better is not always superior to different.

When you make something that works a little better, you’re playing the same game, just keeping up with the status quo. When you make something different, on the other hand, you’re trying to change the game.

The next time your engineers or customer service people want to initiate a project to make something better, challenge them to make something different instead.