[via Seth Godin]

Time after time, I am more and more confronted with smart, experienced but quite arrogant business people who “know exactly and perfectly how to manage successfully their business”. And, sure, they are bringing the best products to their customers. And you know what? Their customers are t-o-t-a-l-l-y happy with their products. And, yes, they know e-x-a-c-t-l-y how the business will develop in the coming years.

I am sure I have missed something here…

My perception was, is and will be that the world is changing *very* fast, that you have to be *very* careful each time you think you can rest yourself, these could be the last minutes before you disappear.

My perception was, is and will be that you have to be quite paranoiac and humble in the current business world because it is full of very smart, cheap, experienced and hungry competitors. Success is also so much linked with … luck :-)

I was very happy to read this post from Seth Godin, which is greatly representing what my thoughts are in this field:

A study by Bain & Company found that 80 percent of companies surveyed believed that they delivered a “superior experience” to their customers. But, when customers were asked to indicate their perceptions of the experiences they have in dealing with companies, they rated only 8 percent of companies as truly delivering a superior experience