[via Martin Varsavsky]

Martin Varsavsky, CEO of FON, had the chance to meet Google and Technorati founders on the same day. Two different approaches. Quite provocative but interesting.

First I was shocked to find out that there´s practically no contact between Technorati and Google. I guess it´s hard for 5000 people strong Google to meet 30 people strong Technorati and clearly Google is in a complete different league altogether but with both companies being so close to each other I found it remarkable that each should follow a complete separate path to similar objectives, facilitating search.

Secondly after having studying the way Google works vs the way Technorati works my conclusion is that Google has a model that is not as scaleable as Technorati. I know this may sound shocking but here´s why. Google basically copies the internet every two weeks just to find out what changed. This process is slow and incredibly wasteful as “what changed”, may be, and I am guessing, one percent of what´s on the Net. In a way Google is based on the principle that people don´t want to be searched but Google goes ahead and searches them anyway. Technorati instead is based on the principle that anyone who publishes something wants others to know. Thus Technorati needs very few computers as it is only collecting notifications, the famous pings. In other words, while Google combs the haystack to get the needle Technorati simply uses a magnet that attracts the needle, and that magnet is people´s ego.