[via Jeff Clavier]

Blake points to an issue of some open source projects: generally made up of brilliant technologists who consider that code is what makes the value of a project, as opposed to a means to an end. The Firefox team was built on a different approach that led them to really focus on users and deliver a product solving their needs. They also innovated by deploying a true marketing compaign to push the deployment of Firefox, through the site SpreadFirefox.com and the now famous $200K NY Times ad that was paid by 10,000 members of the community.