[via Seth]

Again, a very good, solid and interesting development of the Long Tail concept from Chris Anderson. Have a look, this analysis represents a *huge* trend.

The rise of shorter, smaller content is actually a trend that’s affecting all media and entertainment, reflecting not just the taste of a quick-change generation but also an increasing variety and flexibility in the ways we can consume media. As we leave the era of one-size-fits-all distribution, we’ll increasingly see the end of one-size-fits-all content. Indeed there’s an increasing amount of evidence that this is already underway:

• Music: Consumers are moving from albums to singles.
• TV: Networks are looking for short video that works as well online as on broadcast.
• Movies: Online distribution is creating a big new audience for short films.
• Videogames: Between cellphone games, “casual” web games and downloadable content, smaller games are on the rise.
• Magazines: Reflecting the pace of a browse-and-skim culture, articles are getting shorter.