[via InternetActu – in French]

A cool initiative from Magazine Publishers of America.

Five more of the nation’s most popular monthly magazines will be wrapped in “faux” covers dated up to 100 years in the future and delivered this week to thousands of advertisers and marketing leaders. The campaign featuring a new round of provocative monthly magazines covers is the latest development in a national advertising campaign launched February 28, which touts the enduring power of magazines to engage readers.

The “faux” covers, which are wrapped around the actual covers of the magazines, suggest that the appeal of magazines to engage readers is so great that even decades into the future, magazines will continue to connect powerfully with consumers.

Have a look at their website.