Seth Godin, again, again and again. Two interesting inputs for the week-end ;-)
About ethics
But shame on [Pfizer] for believing that doing the right thing all along is the same as doing the right short-term thing for the shareholders. It’s not the same. It’s not the same ethically, and it’s not the same in terms of long term profit or branding either.
About being on top
So, I think I understand what happens when you win the race to the top. You end up with a healthy, motivated workforce that’s focused on adding art and joy to your products. You end up with profits and market share and a community that’s glad you’re there.
What happens, though, when you win the race to the bottom?