We had an apero this afternoon and I presented one idea of Seth Godin to the team. The main idea developped is that a small unit and big unit could benefit from each other, a kind of symbiosis.

RULE 9: OBSERVE THOSE LITTLE BIRDS THAT CLEAN THE TEETH OF VERY BIG HIPPOS

There’s a giant rhino, bigger than a Volvo, with its mouth open. And there, in the mouth of the beast, are a bunch of little birds.

The birds eat the bugs the rhino can’t get to. The birds are happy because they get an easy meal. And the rhino is happily bug-free.

There’s a lot a bootstrapper can learn from these little birds. By creating a mutually beneficial relationship with a hippo, you can make a lot of money, generate credibility, and avoid being eaten.

Find bigger, richer, more stable organizations. Partner with them. It gives you credibility and access and sometimes, cash flow.

Most big-company founders hate what their companies have become. They rail against the slowness, the bureaucracy, the inability to get anything done anymore.

Reminder: you can download the pdf version of the Seth Godin’s book – The Bootstrapper’s Bible.