The sun is setting on the Information Society even before we have fully adjusted to its demands as individuals and as companies. We have lived as hunters and as farmers, we have worked in factories and now we live in an information-based society whose icon is the computer. We stand facing the fifth kind of society: the Dream Society. The Dream Society is emerging this very instant the shape of the future is visible today. Right now is the time for decisions before the major portion of consumer purchases are made for emotional, nonmaterialistic reasons. Future products will have to appeal to our hearts, not to our heads. Now is the time to add emotional value to products and services.

I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of.

Rules of Radical Marketing

Love + Respect Your Customers!

Hire only Passionate Missionaries!

Create a Community of Customers!

Celebrate Craziness!

Be insanely True to the Brand!

The leaders of Great Groups love talent and know where to find it. They revel in the talent of others.

Did We Say “Talent Matters”?

The top software developers are more productive than average software developers not by a factor of 10X or 100X, or even 1,000X, but 10,000X.

A leader is a dealer in hope.

The leader must have infectious optimism. The final test of a leader is the feeling you have when you leave his presence after a conference. Have you a feeling of uplift and confidence?